Why did Teleflora spend $3.5 million (plus production and agency fees, plus Adriana Lima’s fee) in a Super Bowl ad? Because Valentine’s day is the most important day for florists, with $1.8 billion spent on flowers alone.
As big as that number is, it pales in comparison with the $4.1 billion spent on jewelry or $3.5 billion on dining out. Even cards account for $1.1 billion. The average person will spend $126.03, an increase of 8.5% from last year. It all adds to good news for retailers still reeling from the recession.
If you are reading this and smacking yourself in the head for not thinking of a present earlier, we have done the work for you: here’s a helpful list of last-minute online gifts, and here’s another one. But do it soon, because forgetting Valentine’s has consequences: 53% of women would dump their boyfriends if they forget the day!
Happy Valentine’s, everybody!
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