Friday, May 7, 2010

The Three-Minute Rule: A little extra time provides great marketing insight.

Writing for Harvard Business Review, Anthony Tjan, explains an interesting rule that they follow at his venture capital firm to gain more insight into their client's behavior. Using this rule, the firm finds that they can better understand and improve their client's usage of the firm's products and services.

Tjan goes to explain that this rule can be applied to better understand other products or services, thus improving understanding on how consumers buy or use them. The article is a worthy read.