Tuesday, December 21, 2010


   It’s that time of year again where everyone is in a mad dash to find the perfect gift to give. “That red, white and green, reindeer themed cardigan would be perfect for…”
   Being in the field of advertising, we use our unique talents to essentially sell goods and services (even the cardigan) and promote the client’s brand. There’s nothing wrong with that - quite the contrary, this puts food on the table for everyone involved,which is a very good thing. But there should be more to it than that. There’s also food for the soul. Using those same talents for goodness sake is something we truly believe in at VSBrooks. We’ve focused our efforts on Feeding South Florida.
   Imagine going hungry, right here, in one of the wealthiest countries in the world. It hardly seems possible but it's true. The reasons are many: job losses, stagnant or declining wages, escalating costs and high medical expenses. The fact is, 49 million Americans are at risk of hunger. That's one in six Americans, and many of them are children and the elderly.
   Here's another fact that might shock you, 20% of all food produced in the United States goes to waste. That's where Feeding South Florida comes in.
   We had always been helping and donating to their former namesake, the Daily Bread Food Bank, but when they decided to rebrand, we took up the cause in full force. We started from inception with their new identity, branding strategy and collateral materials – “Fighting hunger, Feeding hope” became their rallying cry and our community answered in the thousands! Our inaugural event was a resounding success, and out of all that good we got an extra perk; the new website we designed and created for them won a W3 Silver award!
   This holiday season, we will be Fighting Hunger and Feeding Joy. Our clients’ gift will be a donation to the Food Bank in their name and some candy to sweeten the deal; the gift of giving is a wonderful thing. Way better than a reindeer cardigan!
  If you’d like to donate to Feeding South Florida, visit their site at www.feedingsouthflorida.org or text FEED to 52000 to make a $5 donation.