Thursday, June 12, 2014

We Won! 31st Healthcare Advertising Awards

After 18 years in business, it’s still extremely exciting for everyone at VSBrooks ADVERTISING when we hear that we won an award. So when we recently found out that we won awards for a print campaign we created for our client CarePlus Health Plans, we were downright ecstatic.

Healthcare Marketing Report – The National Newspaper of Healthcare Marketing – awarded us and CarePlus two silver awards in its 31st Healthcare Advertising Awards. We won for the stellar campaign we created to advertise CarePlus’ Medicare Annual Election Period (October 15 – December 7), the time when Medicare recipients over 65 can change their health plan.

The Healthcare Advertising Awards are the oldest, largest and considered the most widely respected healthcare advertising awards. A national panel of judges grants awards to entries that exemplify exceptional quality, creativity and message effectiveness.

In the statewide member testimonial campaign, we showcased today’s "senior" – not the traditional grandmother in a rocking chair of yesterday. We spent months identifying CarePlus’ members who are reinventing themselves for their next act – opera singers, dog walkers, motorcycle riders and more – to speak to their active lifestyle.

CarePlus Health Plan's award-winning print campaign.

It’s our business to create mind-blowing, unconventional ads. And we do it well. And … we love it. Not only do we wake up every day eager to develop amazing advertising for the healthcare industry, but also education, government, real estate, travel, retail and non-profit, among many others.

What will our next award be? Who knows. But we know we’ll have one heckuva great time creating the advertising to deserve it.

Tuesday, June 3, 2014

Yes, We Rock! Sixteen Local ADDY Awards (Our Record) from AAF Miami

Our exceptional creative juices are constantly flowing, but last week they were recognized 16 times in one evening. On March 12, at AAF Miami’s 2014 ADDY’s Masquerade Ball at Rusty Pelican in Key Biscayne, VSBrooks ADVERTISING won 16 – yes 16 – local ADDY awards for our creativity. While we have won many local ADDYs in past years, 16 at once is our record.

The event is AAF Miami’s biggest night of the year, and best opportunity to celebrate astounding creative brilliance in the Miami area. Yep – that creative brilliance includes us.

The local ADDY Awards Competition is the first of a three-tiered national competition. At the same time, all across Florida, the Caribbean and the country, local entrants are vying for recognition as the very best in their markets. Last year, there were more than 52,000 local entries. The ADDYs is the largest competition in the advertising industry, recognizing creative excellence worldwide.

Here’s where we took the gold at the local AAF Awards Competition:
·       Feeding South Florida Get Crackin' Invitation: Invitation
·       VSBrooks Holiday Video: Digital Advertising – Branded Content – More than 60 Seconds
·       VSBrooks Advertising Holiday Gift: Digital Advertising – Campaign
·       VSBrooks Website: Digital Advertising – Services
·       Internos Stationary Package: Collateral Material – Flat Printed

And where we took the silver at the local AAF Awards Competition:
·       Feeding South Florida Get Crackin': Digital Advertising – Campaign
·       Feeding South Florida Get Crackin' Invite: Direct Marketing – 3D
·       Feeding South Florida Get Crackin' Campaign: Collateral Material – Campaign
·       Feeding South Florida Get Crackin' Invite Campaign: Direct Marketing – 3D/Mixed
·       Feeding South Florida Get Crackin': Public Service – Integrated Campaign
·       VSBrooks Website Video: Digital Advertising – Branded Content – More than 60 Seconds
·       VSBrooks Holiday Gift Video: Elements of Advertising – Animation or Special Effects
·       CAC–Florida Medical Center Campaign: Sales Promotion – Campaign
·       CAC–Florida Medical Centers: Out-of-Home – Flat
·       CarePlus Health Plans, Inc. Branding TV English: Television – Services
·       CarePlus Health Plans, Inc. Branding TV Spanish: Television – Services

As a local winner, the next step is to compete against other winners within our region, the 4th District. We love what we do, and we love that AAF Miami’s judges love it, too. And our creative juices will never stop flowing.