Tuesday, January 4, 2011
THE TARGET AUDIENCE IS SHIFTING.
For years, the biggest target audience age for marketers was between 18 -24. Well the target has moved or rather aged toward Medicare. As Ana Veciana-Suarez writes in her article, "Baby boomers, the generation that once vowed to never trust anyone over 30, begin turning 65 this year."
The Miami Herald has published two articles by Veciana-Suarez today that really flesh out this pivotal shift in the demographic and what they can expect in Medicare.
Turning 65? Time to brush up on the details of Medicare, explains how medicare will affect this new senior population.
A cheat sheet on the four parts that comprise Medicare, further explains the complexities of medicare.