|By: Diana Brooks|
Not a big deal to your common, cattle-herded customer, right?
So here’s the funny part... they changed it, very quietly, as part of an overall rebranding strategy. And their customers went nuts! They flocked to their social media outlets, enraged and betrayed by the brand they had been so loyal to. As an agency owner, I have to admit I feel vindicated.
After years upon years droning on to clients about how important a logo is, and a brand is, and blah blah blah ad nauseum… I feel great to be able to read this article and say :
I TOLD YOU SO!!!!!!!!!!”
Even the greats have to learn the hard way how important your customer is, how you have to keep them in mind every step of your strategic way, how RESEARCH will SAVE you money and more importantly, how people EMOTIONALLY connect to your brand.
Read on and learn more….http://adage.com/article?article_id=146353