Tuesday, February 2, 2010

Taking product placement to the next level in the Hispanic market..

Seems like everyone in the land of tele-novelas drives a Ford! Here's a great article over at Advertising Age covering Ford's new product placement within Telemundo's Spanish-language novela, Perro Amor.

"Viewers can follow the heroine, Sofia, online and navigate a virtual version of her Ford Fusion Sport, peeking at Sofia's text messages or iPod playlist as they try out the car's multimedia system and other features."

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