Taking care of three generations instead of one, middle boomers create their own paths.

As the US demographics shift a relative new portion of it comes to light, the "Middle Boomers." Middle Boomers are adults ages 51–57 years old in 2009, born between 1952 and 1958. At 29 million people, Middle Boomers define the largest demographic segment of the Boomer generation, representing about 38% of all Boomers. The MiamiHerald has an article on these new boomers which explains how this generation is still raising its children and grand children, while taking care of elderly parents as well.

Daniel Timiraos
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You count! So make sure you're counted!

Today, the once every decade US Census kicks off. If you haven't received your form in the mail yet you will shortly.

"When you receive your 2010 census, please fill it out and mail it back" Quoted in a great article over at ABC News, Census Bureau Director Robert Groves was quoted saying "It's one of the shortest forms in our lifetime with just 10 questions very much like the questions James Madison and Thomas Jefferson helped craft on the very first census."

Back in the 2000 US Census the national participation average was 72%. Locally, Miami-Dade County had a 67% participation rate. You can see how your area did you can do so on an interactive map on the official 2010 Census website. Hopefully, more people will participate so we can get a better idea for who we really are as a nation.

So go ahead and fill it out. You count!

Daniel Timiraos
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"The Time Has Come!"

Barbara Streisand's words will reverberate for generations to come. Staying up to watch the Oscars was definitely worth it! Congratulation to Kathryn Bigelow for her double Oscar win for Best Director and Best Picture!

Here's a great article on the big win for her and women directors everywhere!

The Time Has Come | Women & Hollywood

Diana Brooks

dbrooks@vsbrooks.com

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What the beginning of an effective rebrand looks like...

As part of our rebranding strategy for Navarro Discount Pharmacies, we put together a comprehensive marketing study tailored specifically to the Hispanic pharmacy chain.

Along with traditional demographic and marketing studies, we employed our guerilla research to identify the demographic qualities of the current Navarro customers (Juana) as well as an untaped customer base (Carmen).

Seems like we hit the nail on the head (again)!

Navarro has adopted the brand recommendations whole heartedly and together we are moving forward on the rebranding efforts.

The Miami Herald has just published an front page article today that delineates our recommendations and the marketing directions we provided to Navarro. As the article states, "Navarro Discount Pharmacies wants to be known as more than just the store where abuelita shops."

Want to hear more about Juana and Carmen? Check out the article here.

A different approach to art history...

70 Million by Hold Your Horses ! from L'Ogre on Vimeo.

Daniel Timiraos
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